Client said Yes but never made it: Mgowo Library
It was so close to being a real thing, I needed therapy after
Client said Yes and never made it: Witness Mode
Ended up pitching this idea to a local newspaper who wanted to develop a app. But it never happened.
Client said No: Pop-Up Stick Exhibition
I LOVE DOGS
Client said No: Mutated Meat
I guess it would be unsettling if another burger brand brings the quality of beef in question
Client said No: Teaching people how to do tongue clicks and properly pronounce African words
Came up with this idea because I am angry at how people don't even try to correctly pronounce words from our country, yet have try their best to pronounce croissant correctly
Client said No: MakeMomProud.co.za
Client said No: Taste the Internet
Based on another Pringles idea that we pitched to the New York agency team. They stole our idea and sold it as their own to the client. We then came up with another idea to send to them but this one was not worth stealing.
Bernini Sparkling Spritzer
Came up with a new positioning big idea that will remind and celebrate women for their unwavering spirit in a world where they are told who to be and how to act. Solution: Audacity To Be. A brand platform that aims to remind women of isibindi abanaso (their audacious nature) through a film series of relatable scenarios that break societal norms. From being your loud audacious self, to embracing your soft side in corporate environments, to knowing your worth and choosing yourself.
Burger King Hot Chilli Lover Launch
Life is so spicy in South Africa we have a word for it. For full case study click here.
Hunter's Cider
Hunter’s was faced with declining sales and even worse sentiment numbers on their socials. Throughout the year we were posed with many problem-solving briefs,
Hunter’s was faced with declining sales and even worse sentiment numbers on their socials. Throughout the year we were posed with many problem-solving briefs,
Absa: Internal Campaign
During Level 3 lockdown, daily life changed overnight — no visits, no gatherings, and in South Africa not even tobacco. Absa asked us to create an internal campaign that kept safety top of mind.
So we built an alphabet — a simple A–Z of everyday actions that could help stop the spread.
So we built an alphabet — a simple A–Z of everyday actions that could help stop the spread.
