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Brief and Creative Way In
Launch Scottish Leader’s Moonchild Limited Edition and defy whisky norms by celebrating with an unconventional face as the face of a whisky campaign.
Launch Scottish Leader’s Moonchild Limited Edition and defy whisky norms by celebrating with an unconventional face as the face of a whisky campaign.
Solution
#BRAVEMAKESIT. We want to change the face of whisky by using Moonchild to take over the cover of GQ, a traditionally men’s lifestyle magazine, in celebration of the people who own their brave and stand out from the norm. We ran a social competition to cast brave faces to star on the fold out GQ cover with Moonchild Sanelly.
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![](https://cdn.myportfolio.com/ca165d95839ffc29d944623cc626f0b9/42b1eea8-a9d8-4df2-b856-8cfef63b1d1c_rw_1920.jpg?h=5bf1e42437c8e949d08a58a568a6dd60)
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![](https://cdn.myportfolio.com/ca165d95839ffc29d944623cc626f0b9/7d48bb37-bcfa-4f30-8092-1b7a1ba37e52_rw_1920.jpg?h=48acc504533e2a007f282bb8fe86f55e)
![](https://cdn.myportfolio.com/ca165d95839ffc29d944623cc626f0b9/7996f0a7-03f4-49d8-bc40-d2a59b7b14d1_rw_3840.jpg?h=4777da0e3783e9ffde4bec3d2b736880)
![](https://cdn.myportfolio.com/ca165d95839ffc29d944623cc626f0b9/b868f3a6-1a6a-4a0b-94d7-6db81612a668_rw_3840.jpg?h=8507845cb2991f99c4b609f2afad9ba5)
![](https://cdn.myportfolio.com/ca165d95839ffc29d944623cc626f0b9/df6680ca-20ce-4c01-b28c-1dc2b1b30b49_rw_3840.jpg?h=307b684eaf258b34f443a82505f2287a)
![](https://cdn.myportfolio.com/ca165d95839ffc29d944623cc626f0b9/829d2ed2-c552-4922-94e7-0fb65529c41c_rw_1920.jpg?h=a5ea33da50baf63675f3ad14bc43f971)
Agency and Creative Director: Grey WPP/Liquid with Felix Kessel
Art Direction: André de Jager, Ayesha Kaprey
Production: GQ South Africa
Photographer: Sven Kristian Styling: Jason Basson
Art Direction: André de Jager, Ayesha Kaprey
Production: GQ South Africa
Photographer: Sven Kristian Styling: Jason Basson