Snatched!

Using clickbait to catch people online the same way traffickers catch people irl

Student Work, Illustration, Interaction Design

Student Project: Red Cross
Using clickbait to catch people online the same way traffickers catch people irl

Human Trafficking affects nearly 30000 in South Africa annually. Young women are being targeted and the Red Cross wants to intervene. We will buy up online ad space and fill it up with clickbait that uses the same lure-and-snatch techniques that human traffickers use to lure you from safety. Once trapped by our website the nearly-victim lands on SNATCHED.org — an educational website that inspires a revolution in personal safety. The site sells ass kicking gear like knuckle busters , tasers and pepper spray along with other merch. All proceeds go to Red Cross Human Trafficking relief efforts.