1
Video Generation and Image Generation

6 weeks of AI generated content, click here for more.
Storyboarding, Video editing, and statics to make a social campaign to raise money for Guide Dogs while the real dogs are training.
2
Shoot planning
Still Generation to help plan a shoot that needs to match the exact look and feel from their latest TVC

Planned as I would plan any shoot – moodboard, shotlist, styling and props, talent etc. Ideas proposed with budget in mind and approved by internal production to then be briefed to production houses.

3
Still Generation and approved campaign visuals for 2026 campaign

Final option was up-ressed and briefed out to an editor to craft ai mistakes like fingers and skin texture
4
Still Generation, for branding. 

Allowed rapid initial exploration then deep diving into specific crafting sooner than before. AI is great at creating vibe shots, but AI is poor at type design and layouts, leaving me to focus on my design job and let ai do mock-ups and moodboards.

5
Image bank stretching

For when you need a specific line up of cars, new angles of already approved shots using multiple references to prompt a unified feeling result. Nearly perfect if we retouched further, however the images were approved without needing to.
6
Production Mock Ups
From concept sketch to prompt to high quality mock up that would have taken hours just a few years ago. Examples below helped sell the work and navigate the production process.
7
Campaign visuals for a range
From concept sketch to prompt to high quality mock up and approval. Now being crafted into final animated 3D assets.
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