You know when you look over at that friend of yours, barefoot at the bar and say, with a sneer
"Stay Classy"?

A conceptual ad, made in Diesel's typical anti-fashion irreverence. Join this couple on their hedonist’s night of Sodom and Gomorrah. You'll go through the paces just like they did — from lines and itchy gums to being flat on your back in the gutter by the end of the night.

The ads contrasts the luxury of the brand with the crassness of what the wearers are doing, lifting their heinous acts up to the status of cool - while what they're doing clearly is not classy. Stay Classy pokes at how far fashion goes to be edgy.

The campaign had us making content for social media. Photos, videos, gifs and the odd intoxicated selfie
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Photography Inspired Gregory Crewdson
Instructional Videos
Trashy GIFS